Wednesday, March 18, 2020

Future Forms for English Learners

Future Forms for English Learners There are a number of future forms in English, just as there are different forms for the past and present. Lets take a look at examples of the four different forms: Simple Future, Future Continuous, Future Perfect, and Future Perfect Continuous used to speak in English about the future. Peter will be at work tomorrow. - Future SimpleShes going to travel to Hong Kong next month.- Future with Going toJennifer will have finished the report by ten tomorrow. - Future PerfectDoug will be enjoying a good book at this time next week.- Future ContinuousI will have been working for six hours by the time I finish this. - Future Perfect Continuous The following article takes a look at each of these forms, as well as some variations in future tense usage with clear examples to help explain the use of each. Listed below are examples, uses, and formation of Future Forms. Uses of the Future With Will The future with will is used for a number of situations: 1. Used for Predictions It will snow tomorrow.She wont win the election. 2. Used for Scheduled Events The concert will begin at 8 oclock.When will the train leave? Used for scheduled events 3. Used for Promises Will you marry me?Ill help you with your homework after class 4. Used for Offers Ill make you a sandwich.Theyll help you if you want. 5.  Used  in Combination with Time Clauses  (as soon as, when, before, after) He will telephone as soon as he arrives.Will you visit me when you come next week? Uses of the Future With Going To 1. Used for Plans   The future with going to is used to express planned events or intentions. These events or intentions are decided on  before  the moment of speaking. Frank is going to study Medicine.Where are they going to stay when they come?She isnt going to buy the new house afterall. Note: Going to or -ing are often both correct for planed events. Going to should be used for distant future intentions (example: Hes going to study Law) 2. Used for Future Predictions Based on Physical Evidence. Oh no! Look at those clouds. Its going to rain.Be careful! Youre going to drop those dishes! Use of Future Continuous Use the future continuous to speak about what will be happening at a specific time in the future. She will be sleeping at 11:30.Tom will be having a good time this time tomorrow. Use of Future Perfect Use the future perfect to speak about what will have been finished by a time in the future. I will have finished the book by tomorrow.Angela will have fond a new job by the end of the year. Use of the Future Perfect Continuous Use the future perfect continuous to speak about how long something will have been happening up to a point of time in the future. They will have been studying for five hours by six oclock.Mary will have been playing golf for five hours by the time she finishes. Uses of Present Continuous for the Future Its also possible to use the present continuous for planned or personally scheduled events. Usually used with principle verbs such as: come, go, begin, start, finish, have, etc. Note: Going to or -ing are often both correct for planned events. Going to should be used for distant future intentions (example: Hes going to study Law) Hes coming tomorrow afternoon.What are we having for dinner?Im not seeing the doctor until Friday. Common future time expressions include: next (week, month, year), tomorrow, in Xs time (amount of time, i.e. two weeks time), in year, time clauses (when, as soon as, before, after) simple present (example: I will telephone as soon as I arrive) soon, later.

Sunday, March 1, 2020

Be A Lean Author, with Patrick Vlaskovits

Be A Lean Author, with Patrick Vlaskovits "Be A Lean Author", with Patrick Vlaskovits Today we interview bestselling author and entrepreneur Patrick Vlaskovits, whose constant search for better ways of working has turned him into a formidable thought-leader in technology and business. His writing has been featured in the Harvard Business Review, the Wall Street Journal, and The Browser and he speaks at technology conferences nationally and internationally.We asked Patrick about how he applied his thinking to his into self-publishing with his two books The Entrepreneur’s Guide to Customer Development and The Lean Entrepreneur. In his no-nonsense style, he reveals his approach and why a â€Å"Build It and They Will Come† mentality is bad for business as well as books.Hi Patrick, great to have you here! As well as being a serial entrepreneur and startup mentor, you’re also the author of The Entrepreneur’s Guide to Customer Development and The Lean Entrepreneur. What prompted you to write these books?With The Entrepreneur’s Guide to Cust omer Development, back in 2009, I had just come off wasting a lot of time and a lot of my own money building a web startup that failed. Someone mentioned The 4 Steps to the Epiphany to me and I started reading it.At the time, Steve Blank’s work was highly unorthodox – he was the only (?) person saying that â€Å"Build It and They Will Come.† is not a good strategy.I recommended my friends start reading Steve’s book so we could discuss his ideas – but few of my friends took me up on it. Meeting up with Brant Cooper and Hiten Shah in late 2009, they had similar problems – I believe it was Hiten who said â€Å"Someone needs to write the Cliff Notes to Steve’s book.†To which I said, â€Å"Why not us?†We self-published the book in early 2010.The Lean Entrepreneur, published by Wiley in 2013, was an entirely different experience. Multiple publishers had approached us because the Customer Development book had been so successful and they all wanted us to do a book with them.None of the deals made sense until we spoke to Wiley. They made a good deal for us financially and supported our vision for the book, a book that would expand upon Lean Startup and talk about Lean Startup and how to apply it in industries and sectors beyond tech. We wanted a book that would also tell stories visually with fakegrimlock’s artwork.The idea behind the â€Å"lean methodology† is that startups should build their products iteratively, testing and getting customer validation on each new feature before even building it. How is this concept applicable to non-fiction authors? Did you interact with your target audience while writing the books? Are you a lean author?We absolutely interacted and engaged with our readers before, during and after writing the book.For the Customer Development book, we did a lot of price-testing and talking about what was clear or unclear in their understanding of Customer Development.For T he Lean Entrepreneur, we pre-sold +500 books before we even started writing. We cobbled this video together on a landing page -Later on, we had a professionally done book trailer done:For both books, we threw a lot of ideas at them in our in-person talks and presentations, and noted what worked and what didn’t.You self-published The Entrepreneur’s Guide to Customer Development back in 2010. What made you go â€Å"indie† back then? And why did you choose to sign with a publisher for The Lean Entrepreneur?For the CustDev book, we had strong reason to believe that no publisher would want to touch a book that was a derivative of another cult self-published book!Self-publishing made perfect sense. I think it was the right choice and we learned a ton.For The Lean Entrepreneur, we wanted to try some new things from a different platform (to us).The main struggle for many authors is marketing, reader-acquisition and discoverability. These challenges similar to those of s tartups, right? How do you think your background in tech/startups helped you approach marketing your book?I think my background in marketing technology helped me tremendously.First, I understood the tools available to market products online – but paramountly, I had no hang-ups about marketing or acquiring customers/readers. Too many authors are too wrapped up in being â€Å"artistes† and mistakenly believe that someone else (i.e. the publisher) should market their ‘art’.Big mistake.We recently wrote a piece on whether it is worth indie authors partnering with a book marketer. You worked with Casey Armstrong on The Lean Entrepreneur. What did Casey do for you? More generally, do you think it makes sense for authors to â€Å"outsource† (part of) the marketing of their books?Casey was a tremendous help. If you can afford Casey, do your best to engage him. He was instrumental in the success of The Lean Entrepreneur.Amongst the many ways he helped â€⠀œ including multiple cool growth-hacks – he helped us prioritize, scale and leverage all of our marketing activities from blog and media outreach, from retargeting to email marketing.I don’t think that authors should ‘outsource’ marketing of their books – but should try to bring a marketer onto their team, define the goal, and figure out what crossing the finish line looks like – and this is important: together hand-in-hand with the marketer.1,000 books sold? 10,000 books sold? 100,000 books sold? And then work backwards from there to derive strategy and tactics as needed, be they SEO, social media, etc.As entrepreneurs, founders or early employees, we live through some pretty amazing experiences, which we often want to share with the world. What would be your #1 piece of advice to aspiring authors from the startup world?You’ll have to wait till my next book for that. 🙂But really, in the meantime, read The War of Art by Steve n Pressfied as soon as possible. Thank me later.Follow Patrick and Reedsy on Twitter:  @Pv  and  @ReedsyHQDo you agree that too many authors still think someone else (i.e. the publisher) should market their books? Or are expectations changing amongst authors?